Draw Attendees to Your Booth with Videos

by Joyce on May 18, 2012

The use of marketing videos continues to increase in 2012.  Creating specific videos in conjunction with your presence on a trade show floor can have a very positive impact on attendees walking the aisles and those who are at home.  In fact, more exhibitors are creating pre-show videos to use as marketing enticement.

Some show organizers are encouraging exhibitors to share their videos with the audience before the show, as a means to draw attendees to their booth.  This is a trend which only increase over time, in my opinion.

Shows Which Encourage Exhibitor Videos

The CES has a contest where the winner gets additional publicity from CES.  It is called “Visit Me at CES!” Exhibitor Video Contest! They also have the CES Exhibitor Press Pitch Videos where exhibitors show off their products to entice the press to contact them.  In viewing the exhibitor video offering, you will see a full range of video quality from poor to excellent.

IMTS is conducting a contest also, Convince Them in 60 Seconds Video Contest for their September 10 – 15 show.  On their website they say:

We are giving you ONE MINUTE to convince attendees that they MUST come to your booth at IMTS 2012! Convince them that you have the answers to their manufacturing needs — the products and technology that will help solve their production challenges. Create a character or a super hero to show them that they have an opportunity to interact with the most creative company on the planet. Wear a goofy costume … get hit in the face with a pie … perform an original song … whatever it takes to get our visitors’ attention and convince them to visit YOUR booth at IMTS!

These are just two examples and many more can be found on the Internet.

Be Cautious

A poor quality video can diminish your reputation. Approach this task with a thorough understanding of the parameters for success.  The Expo Group has a  video on the common mistakes made in this arena.  Let me share this four-minute video with you:

Have you created any winning videos that drew traffic to your booth? Please share them with us so we can learn from you example.

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Webinar Part Two of The Complete Exhibiting Experience

by Joyce on May 16, 2012

Next week on 24 May at noon Central time, The Center is hosting another webinar titled: The Complete Exhibiting Experience: Part 2 – Exhibit Personnel. This three-part webinar series is focused on the spanning generational differences of exhibit personnel and the impact on the brand.

According to CEIR research, by 2015 five generations will populate the trade show floor. Each generation will visit with its own idiosyncrasies, likes and dislikes. This new environment brings a challenge for exhibitors and show managers that have never been greater.

In this webinar Barry Siskind, internationally recognized trade and consumer show expert and author of Powerful Exhibit Marketing, will interview Rich Stone, CEO of ACT/EXPOCAD and Gregg Caren, Senior Vice President, SMG Convention Centers , as they discuss what they have seen in the world of exhibitions and techniques for ensuring that the right exhibit personnel populate the floor of an exhibition.  They will explore how the industry must adapt to the changing demographics.

During this webinar the panelists will discuss ideas on how the human element needs to change to remain relevant. In the world of face-to-face the key question becomes how the people on the floor of the show are perceived by the attendee. Do they judge show people as too old; out of touch; or difficult to relate to? If they do, then what steps must exhibitors and managers take now before these same attendees lose interest and take trade shows off their agendas? Join us for this thought-provoking discussion.

To register, please click this link.

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Using Twitter to Augment Trade Show Marketing

May 14, 2012

The use of Twitter can be a vital component to engage and draw traffic to your booth.  In today’s digital environment, a solid percentage of any trade show audience are Twitter users, and as with any technology tool, there are casual users as well as extreme addicts. Creating a plan to better use this marketing [...]

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Are Trade Show Leads Sales Ready?

May 11, 2012

Trade show leads can easily fall through the cracks and may never be followed up on.  It is a phenomenon that plays out once a show is over, and the staff returns to their offices.  Are these companies not interested in filling the sales pipeline with fresh prospects?  Of course they are, but internal dynamics [...]

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The Four Pillars Of Effective Exhibiting: 3

May 9, 2012

Egan’s Entries On Exhibits & Events This is the third in a series of blog entries on the Four Pillars Of Effective Exhibiting, and we’ve now come to the third pillar: Communication That Connects With Attendees. If you missed those previous entries, then join us as we discover some best practices for communication that cuts [...]

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The Impact of Color in Your Exhibition

May 7, 2012

Barry Siskind, President, International Training and Management Company has written this article for us. The success or failure of your exhibition plans can sometimes be linked to something as simple as color. Color appears everywhere from your web-site homepage to your brochure but at a show the place color makes its greatest impact is in [...]

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Storytelling at Your Next Show

May 4, 2012

From childhood to adulthood, we love good stories.  They are the fabric of how we learn.  Think back to your favorite  stories growing up, and you can see how easily they are recalled, decades later. Your trade show audience appreciates great storytelling.  It is a proven way to inform and persuade.  Stories can: Deliver facts [...]

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Building Your Trade Show Creative Brief

May 2, 2012

GES has written a White Paper, 7 Steps to Successful Exhibit Campaigns which outlines the necessary components in planning and executing a great event.  In today’s blog post, I want to highlight an element from the planning process – building the creative brief.  The paper states: The Creative Brief is a document that gives the [...]

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Attracting the Right Prospects to Your Trade Show Booth

April 30, 2012

Not everyone who attends a trade show is your ideal prospect.  Finding the select few who meet or exceed your criteria can be a challenge.  Combine this fact with the limited time an attendee spends on the show floor, and the fierce competition which naturally takes place and you have your work cut out for [...]

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The Benefits of Event Marketing – Beyond Counting Leads

April 27, 2012

Typically, many departments within a corporation come together for a trade show.  Marketing heads up the event strategy, however they do not execute the plan alone.  Therefore, you want to wring every ounce of value out of the time, money and effort that goes into a show. Let’s take a look at the benefits your [...]

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