Earlier this week we talked about the cost of leads generated on the show floor versus in the field. In today’s post let’s talk a look at Part II of the study, The Cost Effectiveness of Exhibition Participation.
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54% of the sales that started with a lead from an exhibition are closed after 3 or fewer sales calls.
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61% of sales that started without a lead from an exhibition require more than 3 calls to close.
To assess the information in another manner, let’s look at these numbers.
Trade show participation can be a vital component in any marketing plan. To obtain a copy of this report, SM 38, go to www.ceir.org.
