Recently, Keith Resnick President, Creative Training Solutions saw the interview I conducted with Francis Friedman of Time & Place Strategies on the topic of having your A Team represent you at a trade show. I have used that video in a older blog post on this site.
Keith sent me a video response and I want to share both videos with you to stir your thinking regarding this important topic. Also, Keith shares his three question criteria for selecting a booth staffer.
Let’s start with Francis Friedman and his A Team video:
Below is Keith’s response to the A Team video:
Keith’s Three Questions
In Keith’s video he uses three questions as a screening process in choosing who will be a booth staffer, and they are:
- Tell me about your company?
- What’s new?
- Why would we pick your company from all of the other exhibitors here at the show?
What criteria or screening process do you use for selecting the individuals who will be in your booth?
What comments do you for me, Keith or Francis? I look forward to our dialogue on this critical topic.
{ 1 comment… read it below or add one }
From a show management perspective I agree 1000% with both men. I wish this was mandatory for every exhibiting company. Everyone would be more successful!