Now more than ever, it is essential to make sure all bases are covered when planning to use a face-to-face event to engage new and existing customers. In a unique offering, The Center has married two industry experts who will discuss blogging and QR Codes. These technologies and how they are positioned can make a critical difference in the marketing plan and ROI. Plan now to attend the Thursday, February 23 webinar by registering here. The webinar will be presented at 12:00 p.m. – 1:00 p.m. CDT.
Hitching a Ride on Your Company’s Blog for Your Trade Show Activities
There’s no question that a company’s blog is a vehicle for communication with its key audience. These community members like to be informed on what is transpiring within the company. So it is only natural that hearing about “what’s happening” at an upcoming exhibition will whet their appetite for the face-to-face event. In this webinar, attendees will learn from peers who are successfully using company blogs to promote, live blog and recap various aspects revolving around a show. Also, how to use social media, especially YouTube, Flickr to compliment the blogging activity. Grabbing the attention of fellow bloggers and the media will also be explored.
The Latest Trends in the Growing Popularity of QR Codes
The advent of mobile technology represents a great shift of power into the hands of the Trade Show Attendee. At present, 40% of Americans have smartphones and at trade shows that percentage is generally much higher. By 2015, that number will near 100%. The combination of a smartphone in the hands of every attendee and a unique QR code in every booth will present fascinating opportunities for Attendee Data Retrieval and Paperless Shows. QRSYNQ, a mobile platform from SYNQWARE, does exactly this. Attendees download the free QRSYNQ app and are able to scan exhibits of interest. After the show, they can review all of their scans on a web page. Attendees are able to download literature, place orders, and receive ongoing updates from exhibitors that they have “bookmarked”. In this webinar, we will show trade show organizers how to implement a QRSYNQ program to increase attendee engagement and exhibitor ROI.
Speaker’s Bios:
Joyce McKee, is an expert and 25-year veteran in trade show success and marketing. She has gained a broad perspective of the trade show industry through serving associations, for – profit shows, suppliers, etc. in a variety of client assignments. She is President and CEO of Joyce McKee & Company, a results-based marketing firm focused on direct marketing programs that create solid customer relationships and help drive revenue goals. Joyce facilitates blogs for CEIR and The Center, as well as her own site, Let’s Talk Trade Shows.
Brett Goldberg, CEO, Synqware has an extensive background in consumer products, branding, distribution and marketing. More recently he has been involved in ERP Integration, Trade Show Technology and Mobile.
We thank the New Orleans Conventions & Visitors Bureau for sponsoring this webinar.
