Last year CEIR conduct research on the cost of a trade show lead. The Report is entitled: The Cost Effectiveness of Exhibition Participation: Part I. Here are some highlights from the report.
“To determine the cost effectiveness of exhibiting, a survey was conducted among sales and marketing managers of random firms over all sectors of the industry with annual sales above $50 million. When asked the question, “Annually, how many people visit your trade show displays?” respondents’ answers averaged 20,000+ visitors per year! These 20,000+ visitors present thousands of opportunities to capture better qualified leads, making exhibiting clearly the right choice when it comes to a truly cost-effective method of selling.
Among other findings of the survey, it was determined that in order to make an initial, face-to-face visit with a potential customer, companies can expect to incur the following costs:
Now I want you to get your calculators out and start determining the leads you have gotten on the show floor and what the potential savings might be because you were at that show!!
To obtain a copy of this report, SM 37, go to www.ceir.org.
