Marketers Want a Seat at the Revenue Table

June 22, 2010

Marketers want to obtain the trust and attention from the CEO, and they can do that by providing a stream of well qualified leads.  They want to sit at the revenue table along side of the sales team.
Recently I was talking with Mac McIntosh from Sales Leads Experts.  He is a well known consultant regarding [...]

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Get More Bang For Your Trade Show Buck

June 17, 2010

Egan’s Entries on Exhibits and Events
Everyone’s looking for ways to cut costs and do more with less. The same goes for folks in our industry. How and where can we trim the budget so we’ll see savings, without people at the show noticing we’ve been cost cutting? Here are my top five suggestions for how [...]

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Apps – Especially iPhone Apps are Everywhere!!

June 15, 2010

It seems that everyday there is a new iPhone app for the exhibitions and events industry.  To be honest it is hard to keep up with them all.  I was relieved to see that on the Conventions.net site they have collected the growing list.  See graphic below to view a sampling:

At TS2 I will be [...]

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Five Ways To Cut Trade Show Costs

June 8, 2010

Egan’s Entries on Exhibitions & Events
There are two types of exhibit planners: those who save money on their exhibiting costs—and everybody else. Which type are you? Try these five techniques to save on show-related costs, and become a member of the mighty minority: the ones who get more for less, and make their exhibiting budgets [...]

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Marketing for Time’s Sake – How to Avoid Impressions That Fail to Impress

June 7, 2010

By Charles W. Allen
Impressions – the number of people who see a marketing message – have traditionally been the metric used when selling sponsorships in the events and trade show industry. In this column, we will take a close look at the metrics behind valuing impressions.
THE CPM MODEL
The number of impressions is typically measured [...]

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Small Businesses Will Lead the Way Out of the Recession

June 3, 2010

DALLAS–(BUSINESS WIRE)–FedEx Office (formerly FedEx Kinko’s), an operating company of FedEx Corp. (NYSE: FDX), on May 5, 2010 released the results of its third annual Signs of the Times national small business survey, [...]

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A Review of The Return on Investment of US Business Travel

June 1, 2010

Last year the US Travel Association released a study titled The Return on Investment of US Business Travel.  In assessing overall business travel the study encompassed trade shows and their ROI.  In this blog post, I am highlighting just a few statistics from the study conducted by  Oxford Economics USA .  Click on the link [...]

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Exhibit Cost Savings Tips

May 26, 2010

We all want to save money when and where we can.  Here are a couple of areas for consideration as you are planning your next trade show.
Just like booking airline tickets in advance and experiencing significant savings, that mentality should extend to your trade show plans as well.  One huge area of savings will be [...]

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Tapping Into Your Customer’s Thoughts

May 20, 2010

Researching the mind of your prospects and customers can make your next trade show “spot on”.  In reviewing the Exhibitor Marketing Guide for the National Restaurant Association show being held May 22 – 25 at McCormick Place, they advise their exhibitors in establishing their objectives to assess:

What messages do you want to deliver?
What are [...]

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Harnessing Social Media for Event Success

May 18, 2010

One of our trusted colleagues is Michelle Bruno.  She has been an active contributor for IAEE’s publications over the years.  And we are excited about her new venture as a blogger for TSNN.  Her first post was yesterday entitled:
Virtual Events As Marketing Channels for Live Events
Since this one of her areas of interest, she is [...]

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