Las Vegas is a buzz with all of the 2012 CES activities. Approximately 140,000 trade show attendees will be walking the aisles and looking at a portion of the 2,700 exhibitors. It would be a tremendous feat to see every exhibitor, so most attendees have their “must see” list and in the process of those targeted visits see others along the way.
How to Get on the Must See List
Generally, exhibitors send out pre-show emails or direct mail pieces to entice attendees to come to their booths. However, CES has a innovative idea for their exhibitors. CES encourages their exhibitors to use video as a part of the invitation process to see them at CES. This was the third year for this contest which was titled: Visit Me at CES 2012.
“This video contest is an excellent opportunity for our exhibitors to set themselves apart and connect with attendees prior to the 2012 International CES,” said Karen Chupka, senior vice president, events and conferences, CEA. “Each year this program sees a more diverse and creative mix of exhibitor responses, which exemplifies the innovative spirit of the consumer electronics industry and the growing excitement surrounding the 2012 CES.”
The prize for winning the contest was a video spotlight on CESweb.org. And five exhibitors were chosen for that via online votes. Here is the link to see all videos.
One video struck me as the best one – see below Sonomax Technology entry:
What would your video look like?
My challenge to the exhibitor community is to create a compelling video, no longer than three minutes, and send it out to your entire database of name. Use this email campaign to get your show message out and drive attendees to your booth. And if they cannot attend the show you have had an opportunity of getting your show message known.
CES Exhibitor Press Videos
From the CES website they have an exclusive page for the media.
To help with your CES coverage, exhibitors highlight the products and technologies they will launch at the 2012 International CES.
On this web page, 34 exhibitors have submitted short videos to highlight their new products. It allows the media a quick preview of the company so that they can determine whether to stop by the booth for a visit and a story.
P.S.
if you have a great invitation video, let us know and we can highlight it here.
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Great story!