Recently I traveled to Austin, Texas and had the privilege of interviewing Allen Reichard of AMD about his upcoming book, Tactical Abyss. Allen has been around our industry for many years in corporate America as well as on the supplier side with the Freeman Companies before joining AMD as the Corporate Director, Integrated Marketing Communications Events.
I had read only parts of his book before the trip to Austin and wanted to know why he wrote it and his ultimate goal for this effort. As you will hear, the co-authors for the book, Diana Zimmerman and Patrick Grady from CMS Inc, are instrumental in bringing this book to market.
The interview is broken into two parts due the time constraints of You Tube – which only allows 10minute-long videos.
Listen in as Allen describes the book and then think of the lessons we can learn and apply to our businesses.
And here is Part B:
On Thursday I will share another video from my time with Allen. Also, we will let you know when the book is published and where you can obtain a copy.
Additional information on the book and its authors can be found at www.tacticalabyss.com.
