Ian McGonnigal – I am a charter member of his fan club. Ian writes a blog called Experiential Marketing 2.0. He is Executive Director, Program Strategy for George P. Johnson. Below is part of his 2-15-10 blog post. I would high recommend that you go to his site and watch the videos he has which further describe these six technologies.
Six Technologies For Events That Will Rock Your World
Some are old but under-utilized. Others are available now, but not necessarily used in the event space. Still others coming in the not-to-distant future and have some amazing potential for creating experiences that drive engagement with our audiences.
Marketers are increasingly challenged by breaking through the clutter to create brand experiences which solicit appropriate emotional and rational responses from our audiences in order to accomplish our business objectives. Tried and true techniques for engaging our audiences, including interaction and storytelling to drive relationships are still relevant. Engagement and authenticity continue to be key components of a well-engineered brand communications strategy.
Human communication is evolving. What attracts us and motivates us is constantly changing. The way we interact with each other, our communities and the companies we do business with is increasingly complex. Technology is everywhere and can become an insurmountable distraction or a useful tool to help us in driving indelible experiences which last well beyond a single moment in time and spark long-term relationships.
Check out the six technologies [and videos] on his blog by clicking here. Think how your organization could use one or more for your next trade show. Or if you are using something that was not referenced, please let us know how effective it was for you and we will share it with our readers.
