We know that exhibitions hold value for us. It is refreshing to have research to back up our feelings. Results from the Changing Environment of Exhibitions Study reveal that marketing executives find exhibitions offer a unique value that other marketing channels do not. From the report, it states:
The key value proposition that has the broadest appeal speaks to the ability of exhibitions to deliver a core audience to exhibitors in a way that enables them to achieve a multitude of objectives in a compressed time frame. Exhibitors are able to maximize the power of face-to-face marketing in a way that alternative options cannot replicate.
A graph from this research shows clearly the positioning of exhibitions from the survey sample.
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